When is your best advertisement not an advertisement? When it's a press release.
In the competition for consumer attention Wholesale Memphis Grizzlies Jerseys , a well-written press release is one of your most valuable marketing tools.
Why is it vital to put yourself in the news?
Because most of us attend differently to the news than we do to advertisements. We make certain assumptions about the news, for example, that it is important, simply because it is news. We count on news editors and publishers to carefully sift through potential story leads and choose only the most relevant to report.
Many of us attribute a higher level of credibility to a news report than we do to a commercial claim. We accept (even expect) a degree of "spin" in advertising that we won't tolerate in a news report.
And the majority of us simply pay more attention to the news than we do to advertisements. Other than maybe during the Super Bowl Cheap Memphis Grizzlies Jerseys , when is the last time you heard someone say, "Oh, good- the commercials are on now"?
A press release puts you on the front page of the public mind. It is an opportunity to build name recognition and generate interest in your company without delivering a sales message. If you're not sure that you have anything newsworthy to report, think of a press release as a chance for the general public to go beyond your front door and to get to know your company and its employees.
Use a press release to announce:
? Formation of a new partnership or division ? Corporate citizenship or community involvement ? Launch of a new product Wholesale Grizzlies Jerseys , service or capability ? Company anniversary or milestone ? Recent awards, certifications, publications or patents ? Sponsorships, grants or educational opportunities
Successful marketers cultivate symbiotic relationships with the press. News editors and publishers need content; your business needs exposure. Relevant Cheap Grizzlies Jerseys , well-written press releases are a way to establish yourself as a resource in your industry and to confirm your company as one to watch.
Quality interactions with the media generally lead to more quality interactions with the media, which leads to quality interactions with potential customers. Learn to harness the power of the press release and you too can enjoy the benefits of permanent press.
Copyright 脙茠脝鈥櫭兟⒚⑩€毬吢∶兤捗⑩偓拧脙鈥毭偮?005 by Dennis and Sally Bacchetta. All rights reserved.
Dennis Bacchetta is a Marketing Professional who writes on a variety of topics, including emerging technologies.
Sally Bacchetta is an award-winning sales trainer and freelance writer. She has published articles on a variety of topics, including selling skills Chandler Parsons Jersey , motivation, and pharmaceutical sales.
You can contact her at sb14580@ and read her latest column on her website. Most people at some point in their lives have to deal with a difficult boss. Difficult supervisors vary in personality from being a little pushy or rude, all the way to being downright abusive. Many people feel that an abusive boss has control of their personal life outside of work by lowering their self-esteem and making them live in constant fear. The role of a supervisor sometimes attracts certain controlling-type personalities because they crave the power it gives them and because they lack such control in their own personal lives. A supervisor has complete control over your most basic human needs?your ability to put food on the table and a roof over your head. These are powerful motivating factors that allow a difficult supervisor to control people out of fear of losing these basic needs. We may not be able to always correct their behavior, but we should never have to live in fear and let our difficult boss control our lives.
Here are some strategies on handling a difficult boss situation.
1. Always have a plan B. Most people are scared about having a discussion with their boss concerning their abusive behavior because they fear reprimand or losing their job as a result of it. Their fear is usually justified if the supervisor is a control-freak and feels that their subordinate is threatening their control. Before you deal with any type of conflict Dillon Brooks Jersey , you always need to have a plan B in case things don't work out. A plan B is the best alternative that you can come up without having to negotiate anything with your boss. In this type of scenario, your best plan B would probably take the form of having an actual job offer in hand with another employer before you have your talk. By not having a back-up plan, you have given your abusive boss even more leverage over you because they know you have no where else to go. Having a plan B, however Jarell Martin Jersey , empowers you with the ability to walk-away at any time should the negotiation not go right. Increase your power and have a plan B before you deal with the conflict.
2. Never react to verbal abuse or harsh criticism with emotion. This will always get you into more trouble than you started with because it will become a war between egos and chances are good that your boss has a bigger ego than you have?hence why he is difficult in the first place. When a personal attack is made on you, they are trying to bait you into reacting emotionally because once you react, you become an easy target for additional attacks. The key then is not to react, but to acknowledge and move on. By doing this Bryant Reeves Jersey , you effectively strip all of the power behind their verbal attacks away from your abusive boss, without creating conflict. If your boss happens to be an intimidator or a control freak, then the best way of dealing with their behavior is to remain calm and acknowledge their power by saying, "You're right Lorenzen Wright Jersey , I'm sorry." By saying this, you take away any chance of them lashing back at you because you have sidestepped their verbal attack rather than meeting it head on.
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